1. CLIENT MEETING
Exploratory questions / Full understanding of problem / What is the purpose? / Who is the audience? / Clearly define objectives / Outline deliverables / Establish timeline and deadline / Finalise brief and cost.
( Notes from Guru AI meeting )
2. INVESTIGATION
Brainstorm ideas, solutions and concepts / Sketch ideas and concepts / Initial research into demographic, consumer or audience / Initial research into industry and competitors / Understanding of client’s existing assets and branding.
( Brainstorm sketches for Christians Against Poverty exhibition stand )
3. SOLUTIONS
Deep dive into demographic or audience / Further industry research / Sketch, mock up and explore solutions based upon research and initial ideas / Minimum of three concepts for client feedback.
( Exploratory mock up of FanHub Scrapbook screens )
4. PRESENT
Present chosen solutions to the client / Explanation of design decisions / Evidence design decisions with research and experience / Discuss with client their thoughts on the solutions presented / Client to choose their preferred solution or aspects of each solution.
( GMH Planning initial logo concepts )
5. REFINEMENT
Outwork decisions made during presentation / Refinement of chosen design / Final presentation to the client for sign off / Amendments if needed / Resend to client for final sign off.
( Chosen RaceReady logo solution with final refinement )
6. FINAL DESIGN
Delivered on time and within budget / Solution delivered in required specification, format and to the relevant person / Follow up with client once solution is live or used for feedback on effectiveness.
( Live website for Atterodesign.co.uk )
